At its inception, Pop Art set itself up as a positive critique of consumer society. It recycled existing elements of consumer society to elevate them to the status of pop icons. Connecting Pop Art technique to real creation was therefore the most obvious evolution to bring to this movement.
For example, playing on the repetition of fictional characters in action creates an effect of industrialization of society. In my painted fiction, this is a very interesting narrative effect to use. As the stars of the '70s were propelled to glamorous iconic status by Pop Art, creating fictional characters and elevating them to star status using Pop Art techniques was another essential evolution to bring to this movement.
As a woman, you can't project yourself into Andy Warhol's Marilyn, but you can into the world of Lisa L'Aventura, a true 21st-century icon and fictional character. The fictional and narrative aspects have never existed in Pop Art, and I've devoted my research in this direction...
That's how the LIPSTICK was created, an emblematic work of art by world-renowned artist Marc Ferrero. Symbolizing the woman of the 21st century. Enigmatic behind her dark glasses, by turns wife, mother, friend, lover, businesswoman, femme fatale, fashion icon or night owl, the modern woman stands out at every hour of the day as unpredictable, multiple and unique. UNE MUSE, LA FEMME DU XXIE SIÈCLE, this work is available in several variations. This work was chosen by the Swiss luxury watch brand HUBLOT for a limited edition of the Big Bang One click Marc Ferrero watch.